Directing your marketing to “everyone” but to “no one” as a target guarantees that your marketing will be ignored. Many insurance agents have failed to determine who their target market is, the demographics of their target market and how to reach them effectively and efficiently. The mistake of not selecting and marketing to a specified … Read more
Timing is everything when it comes to marketing. I want to buy a new car but have to wait for a year but in the meantime I visit several cars dealerships. Of course the salesperson does everything possible to sell me a car that day but how many follow up with me and make their … Read more
I have a lot of fun listening to annuity agents and their ideas about marketing and lead generation. One of my favorite methods of lead generation is direct mail. I have found through the years that direct mail is effective and leads to sales. Many agents think it is old fashioned and a waste of … Read more
As a small boy my mother would often ask why I did something. Of course the answer was because my friends had done it. Her answer was always “if they jumped off the roof would you”? Now if we ask ourselves the same question about our marketing plan, does it deserve the same answer? I … Read more
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