Don’t Copy Another Agent’s Annuity Marketing Plan – Do it Yourself

Written by admin on May 16th, 2011

As a small boy my mother would often ask why I did something. Of course the answer was because my friends had done it. Her answer was always “if they jumped off the roof would you”? Now if we ask ourselves the same question about our marketing plan, does it deserve the same answer? I am doing what the home office says to do so does that mean I am jumping off their roof?

Click here : Endless Annuity Lead Flow Review, to discover a lead generation program that will teach you how to get more annuity leads than you can possibly handle!

Marketing for annuity leads can be very tricky. Tricky in the sense that not knowing what is the best use of my marketing budget. If the home office says to run an ad in the newspaper, does that really work for me?

I have found that using more than one approach makes the best sense for my business. I use direct mail, the internet, seminars and radio as a multi-pronged approach makes far better sense. If you would like to know a secret about annuity lead marketing then listen closely….you are on your own!

Keeping good records as to lead cost is essential. It may cost you 0 per appointment for a seminar lead but possibly the cost of lead per sale is only 0 to 0. Now compare it to mailing 0 worth of direct mail pieces, how many sales does that 0 marketing expense represent?

There is something about safety in numbers that we are seem to gravitate to. If one agent markets in one method then we all should market that way. Fear of the unknown and fear of not generating enough leads becomes a major concern. Copying another agents marketing plan or method without absolutely defining your own target market makes managing a marketing budget almost impossible.

Set your target market, be diverse in your lead generation options and keep records.

Are you struggling to generate enough annuity leads for your business? Do you want to Solve The Annuity Lead Problem Forever? Do you want to discover a proven annuity lead generation program that has worked for 1000’s of annuity agents all over the world? If yes, then you need to download a copy of Bill Broich’s Endless Lead Flow Program!

Click here ==> Endless Annuity Lead Flow Review, to read more about this great lead generation program.

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