As a small boy my mother would often ask why I did something. Of course the answer was because my friends had done it. Her answer was always “if they jumped off the roof would you”? Now if we ask ourselves the same question about our marketing plan, does it deserve the same answer? I … Read more
Have you ever asked yourself what really is an annuity lead? An annuity lead is a name of potential buyer that often comes with contact information, income range, age, email address and possibly other basic information. Click here ==> The Endless Lead Flow, to discover a lead generation system that will teach you how to … Read more
What is a lead really? What guidelines should an agent use to define a reasonable lead? The quality of the lead should be based on two agendas. 1. Can I see them under favorable conditions? Will they visit with me about their personal situation? Will they listen to new and different ideas? Will they be … Read more
America’s annuity agents have spoken. LeadZILLA, a direct mail annuity lead program offered by Life Sales, wins the Readers’ Choice Award in a survey of independent annuity producers polled by Senior Market Advisor Magazine. The votes are in, but after mailing out 44,800 pieces in 224 separate drops, do I see LeadZILLA as king of … Read more
Marketing for annuity leads should never be one sided nor narrowly focused. Concentrating on just seminars, radio or direct mail as an only source of lead generation is a mistake. Marketing companies attempting to interest their agents (and new agents) with the latest and greatest marketing plan is just not good marketing sense. Marketing plans … Read more