Most Recent Articles For: direct mail

Written by admin on May 16th, 2011
As a small boy my mother would often ask why I did something. Of course the answer was because my friends had done it. Her answer was always "if they jumped off the roof ...
Written by admin on May 13th, 2011
Have you ever asked yourself what really is an annuity lead? An annuity lead is a name of potential buyer that often comes with contact information, income range, age, email address and possibly other ...
Written by admin on May 12th, 2011
What is a lead really? What guidelines should an agent use to define a reasonable lead? The quality of the lead should be based on two agendas.1. Can I see them under favorable conditions? ...
Written by admin on May 9th, 2011
America's annuity agents have spoken. LeadZILLA, a direct mail annuity lead program offered by Life Sales, wins the Readers' Choice Award in a survey of independent annuity producers polled by Senior Market Advisor Magazine. ...
Written by admin on May 6th, 2011
Marketing for annuity leads should never be one sided nor narrowly focused. Concentrating on just seminars, radio or direct mail as an only source of lead generation is a mistake. Marketing companies attempting to ...