Directing your marketing to “everyone” but to “no one” as a target guarantees that your marketing will be ignored. Many insurance agents have failed to determine who their target market is, the demographics of their target market and how to reach them effectively and efficiently. The mistake of not selecting and marketing to a specified … Read more
Timing is everything when it comes to marketing. I want to buy a new car but have to wait for a year but in the meantime I visit several cars dealerships. Of course the salesperson does everything possible to sell me a car that day but how many follow up with me and make their … Read more
The answer is it all depends. It depends of the purpose of the money and what the prospect wants to accomplish. A fixed deferred annuity can be a sensible alternative to a bank certificate of deposit(CD). Ask your prospect the following questions to determine if a fixed deferred annuity might better meet their long term … Read more
What is an Annuity? Most people have no idea what the word “Annuity” means. Because you do not know what an annuity is, you may not consider investing in an annuity contract. Reading annuity sales brochures, deciding if you will purchase one, and knowing what type to buy is no easy task. Let’s cut through … Read more
Annuity leads generation is a very difficult task to pull off. In fact, generating qualified and reliable leads for any business has proven to be very difficult. However, due to the importance of this aspect of business (lead generation), it is very important that you try to do it as correct as possible, so you … Read more