target marketing

Make Huge Annuity Sales by Setting Your Marketing Plan – Learn How to Target Market

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Directing your marketing to “everyone” but to “no one” as a target guarantees that your marketing will be ignored. Many insurance agents have failed to determine who their target market is, the demographics of their target market and how to reach them effectively and efficiently. The mistake of not selecting and marketing to a specified … Read more

Be Annuity Marketing Smart – Use Science Instead of Art in Direct Mail

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I have a lot of fun listening to annuity agents and their ideas about marketing and lead generation. One of my favorite methods of lead generation is direct mail. I have found through the years that direct mail is effective and leads to sales. Many agents think it is old fashioned and a waste of … Read more