Directing your marketing to “everyone” but to “no one” as a target guarantees that your marketing will be ignored. Many insurance agents have failed to determine who their target market is, the demographics of their target market and how to reach them effectively and efficiently. The mistake of not selecting and marketing to a specified … Read more
I have a lot of fun listening to annuity agents and their ideas about marketing and lead generation. One of my favorite methods of lead generation is direct mail. I have found through the years that direct mail is effective and leads to sales. Many agents think it is old fashioned and a waste of … Read more
Annuity agents: Be smart and get control of your own marketing and manage your lead flow by creating your own radio show. If you are not familiar with radio, it can be intimidating. It really si a matter of experience and understanding he process. One way to short circuit the process is to use a … Read more
Although annuity lead scams are out there, agents agree that leads are the lifeblood of their business. No matter how good the products or presentation, without a qualified prospect there can be no sale. Annuity agents also agree there is a vast difference between a lead and a qualified prospect. If you are among the … Read more
Any annuity agent will agree that selling annuities survive on successful lead generation. Lead generation is even more important than the product and the presentation. This does not mean that you can sell just anything with good leads. But even the best products do not work without good leads. Leads are the lifelines of annuity … Read more