direct response

17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

by

My overall feeling for 2011 is that there isn’t anything ‘brand new’ on the immediate horizon that is going to create a fundamental shift, like search once did, or Web 2.0, or social media etc. 2011 will be somewhat less about talk and more about action. We should know by now *what* we need to … Read more

Annuity Lead Scam Watch

by

Although annuity lead scams are out there, agents agree that leads are the lifeblood of their business. No matter how good the products or presentation, without a qualified prospect there can be no sale. Annuity agents also agree there is a vast difference between a lead and a qualified prospect. If you are among the … Read more