Many insurance agents think that image marketing will help build prospects and clients. Nothing could be further from the truth, image marketing does not work unless you have an unlimited budget and even then it is questionable. Click here : Endless Lead Flow, to discover a lead generation program that will teach you how to … Read more
I have a lot of fun listening to annuity agents and their ideas about marketing and lead generation. One of my favorite methods of lead generation is direct mail. I have found through the years that direct mail is effective and leads to sales. Many agents think it is old fashioned and a waste of … Read more
As a small boy my mother would often ask why I did something. Of course the answer was because my friends had done it. Her answer was always “if they jumped off the roof would you”? Now if we ask ourselves the same question about our marketing plan, does it deserve the same answer? I … Read more
Marketing for annuity leads should never be one sided nor narrowly focused. Concentrating on just seminars, radio or direct mail as an only source of lead generation is a mistake. Marketing companies attempting to interest their agents (and new agents) with the latest and greatest marketing plan is just not good marketing sense. Marketing plans … Read more
1. Introduction Packaging today has grown in importance and is regarded as a vital marketing tool. Better packaging results in protection and saved transportation of products, reduces loss, damage and wastage of products and produce. It enhances product value and hence expands markets within and outside the country (Jakhar, 2004). For many products, industrial … Read more