pronged approach

Don’t Copy Another Agent’s Annuity Marketing Plan – Do it Yourself

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As a small boy my mother would often ask why I did something. Of course the answer was because my friends had done it. Her answer was always “if they jumped off the roof would you”? Now if we ask ourselves the same question about our marketing plan, does it deserve the same answer? I … Read more

Annuity Lead Generation Needs to Be Multi-Faceted – Don’t Make the Mistake of One Step Marketing

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Marketing for annuity leads should never be one sided nor narrowly focused. Concentrating on just seminars, radio or direct mail as an only source of lead generation is a mistake. Marketing companies attempting to interest their agents (and new agents) with the latest and greatest marketing plan is just not good marketing sense. Marketing plans … Read more