What is a lead really? What guidelines should an agent use to define a reasonable lead? The quality of the lead should be based on two agendas. 1. Can I see them under favorable conditions? Will they visit with me about their personal situation? Will they listen to new and different ideas? Will they be … Read more
Introduction Consumer behaviour is engaged of all human behaviour that in making purchase decisions. However, consumer behaviour relates to an individual while consumption behaviour relates to the behaviour of the aggregate of individuals. An under standing of the consumer behaviour enables a marketer to take marketing decisions which are composite with its consumer needs. Objectives … Read more
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