response rate

Best Practices for an effective email marketing campaign

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Article by Charles John Email marketing is one of the first used Internet marketing methods. Over years the methodology and etiquettes evolved. Here are some best practices used in Email marketing for effective results. 1. Avoid sending emails during holidaysTiming is very important in any marketing campaign irrespective of whether it is Email or Tv … Read more

Consumer Behaviour With Regard to Super Markets and Grocery Shops

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Introduction Consumer behaviour is engaged of all human behaviour that in making purchase decisions. However, consumer behaviour relates to an individual while consumption behaviour relates to the behaviour of the aggregate of individuals. An under standing of the consumer behaviour enables a marketer to take marketing decisions which are composite with its consumer needs. Objectives … Read more