Objectives

CULTURAL & ENVIRONMENTAL INFLUENCES ON CONSUMER

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CULTURAL & ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR Introduction Everybody in this world is a consumer. Everyday of our life we are buying and consuming an incredible variety of goods and services. However, we all have different tastes, likes and dislikes and adopt different behaviour patterns while making purchase decisions. Many factors affect how we, as … Read more

Consumer Behaviour With Regard to Super Markets and Grocery Shops

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Introduction Consumer behaviour is engaged of all human behaviour that in making purchase decisions. However, consumer behaviour relates to an individual while consumption behaviour relates to the behaviour of the aggregate of individuals. An under standing of the consumer behaviour enables a marketer to take marketing decisions which are composite with its consumer needs. Objectives … Read more