CULTURAL & ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR Introduction Everybody in this world is a consumer. Everyday of our life we are buying and consuming an incredible variety of goods and services. However, we all have different tastes, likes and dislikes and adopt different behaviour patterns while making purchase decisions. Many factors affect how we, as … Read more
When markets gap around they get natural retracements creating volatility and if you look at a simple 5 day chart you can spot likely retracements. An example is yesterdays gap higher and todays pullback which will likely test the area it gapped from. News becomes irrelevant and pricing takes over as valuation becomes a confusing … Read more
Dear Mr Stengel, Recently you were reported as saying that “Honest, authentic” relationships based on trust are what consumers now seek.” Addressing the AAAA’s annual Media Conference, you reminded delegates that three years prior you had kicked adland’s ass for its ability to react to technological change. Such a reprimand is now “obsolete”, … Read more