delegates

Securing Payment from Your Event Attendees

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Frank Richards is a Business Management Consultant who specializes in Service Level Agreements. Last month he ran four seminars in major Australian cities but he’s finding that the ticket money does not cover his costs. In these days of instant payment you would believe that the problem of unpaid registration fees is a negligible issue. … Read more

An Open Letter to Procter & Gamble Global Cmo Jim Stengel?

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Dear Mr Stengel, Recently you were reported as saying that “Honest, authentic” relationships based on trust are what consumers now seek.” Addressing the AAAA’s annual Media Conference, you reminded delegates that three years prior you had kicked adland’s ass for its ability to react to technological change. Such a reprimand is now “obsolete”, … Read more