Empowerment

An Open Letter to Procter & Gamble Global Cmo Jim Stengel?

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Dear Mr Stengel, Recently you were reported as saying that “Honest, authentic” relationships based on trust are what consumers now seek.” Addressing the AAAA’s annual Media Conference, you reminded delegates that three years prior you had kicked adland’s ass for its ability to react to technological change. Such a reprimand is now “obsolete”, … Read more

Consumer Empowerment

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There is a need for consumer empowerment. The need to educate the customers so that he is empowered with respect to his rights as a consumer.The advancement of technology in the market and aggressive marketing strategies have thrown open a wide array of choices for consumers but along with that has also rendered a threat … Read more