aggressive marketing

Consumer Empowerment

by

There is a need for consumer empowerment. The need to educate the customers so that he is empowered with respect to his rights as a consumer.The advancement of technology in the market and aggressive marketing strategies have thrown open a wide array of choices for consumers but along with that has also rendered a threat … Read more

Consumer right protection in an open market economy

by

Globalization has an important effect on regional economies, societies and cultures. This is done by integrating a global network of societies, cultures and trade. The term is associated with economic globalization. There has been a positive effect on the development of third world nations. India, China has emerged as global powers in terms of consumer … Read more