direct mail

The Importance of Qualified Annuity Leads

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As a person looking to profit from the annuity business, you must realize the importance of leads. The fact of the matter is that no annuity business can be successful without generating leads. There are basically two types of annuity prospects that you can get: raw annuity leads and qualified annuity leads. Click on this … Read more

Listen to Consumers; Don?t Control Them

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One of the basic components of marketing is simply “the message.” It can take the form of an advertisement, direct mail, an email, a news release or a blogger outreach attempt. In the big scheme of business, that message is a company or product’s brand. While there are many definitions of brand, let’s look at … Read more