What is a lead really? What guidelines should an agent use to define a reasonable lead? The quality of the lead should be based on two agendas. 1. Can I see them under favorable conditions? Will they visit with me about their personal situation? Will they listen to new and different ideas? Will they be … Read more
Marketing for annuity leads should never be one sided nor narrowly focused. Concentrating on just seminars, radio or direct mail as an only source of lead generation is a mistake. Marketing companies attempting to interest their agents (and new agents) with the latest and greatest marketing plan is just not good marketing sense. Marketing plans … Read more
Many small business owners forget to identify and define who their target market is, which hinders them from completely capitalizing on consumer buying. In order for small business owners to be successful they must have a clear understanding of who the consumer is, what their needs are and their purchase behavior. If small business owners … Read more