One of the basic components of marketing is simply “the message.” It can take the form of an advertisement, direct mail, an email, a news release or a blogger outreach attempt. In the big scheme of business, that message is a company or product’s brand. While there are many definitions of brand, let’s look at … Read more
Introduction Consumer behaviour is engaged of all human behaviour that in making purchase decisions. However, consumer behaviour relates to an individual while consumption behaviour relates to the behaviour of the aggregate of individuals. An under standing of the consumer behaviour enables a marketer to take marketing decisions which are composite with its consumer needs. Objectives … Read more
There is an old adage in the funding community: “Investing ,000,000 to fail is expensive, investing ,000,000 to succeed is cheap. Investors will respond to funding needs based on real world assumptions. They will be very cautious when assessing a venture’s real funding requirements. Think of investment capital as fertilizer. If a farmer applies too … Read more
Green funds or green investment are basically certain investment channels, such as stocks, ETFs and mutual funds, wherein green investment are made to business organizations that work towards improving the environment. Now, there is a vast range of green investment, such as developing alternative fuels (e.g.: biofuels), solar planes, green cars, green buildings, reforestation, etc. … Read more
Everyone needs to consider their investments in corporations that have been using job cuts as an alternative to growth, and in essence keeping their bottom line in shape. With the economy in a recession, it’s that time again for large corporations to start slashing jobs and trimming the fat, all in the name of profitability. … Read more