Shade Tree and Consumer Advocacy Group- Teaming Up for the Community

This is the time of year where we all like to think a little further outside of ourselves than we may do throughout the rest of the year. Whether just dropping our spare change into a Salvation Army bucket or donating to charities in the names of our loved ones, we all get a bit … Read more

Do You Know Your Consumer

Many small business owners forget to identify and define who their target market is, which hinders them from completely capitalizing on consumer buying. In order for small business owners to be successful they must have a clear understanding of who the consumer is, what their needs are and their purchase behavior.  If small business owners … Read more

Best Debt Management Plan for Easy Debt Elimination

Best Debt Management Plans for Easy Debt Elimination   In these days , we as consumers have a tendency to spend beyond our incomes…we all have plastic money and don’t mind paying thru it, the result piling debt and huge interest to be paid. Unfortunately, if you are also under debts, you must find the … Read more

An Open Letter to Procter & Gamble Global Cmo Jim Stengel?

Dear Mr Stengel, Recently you were reported as saying that “Honest, authentic” relationships based on trust are what consumers now seek.” Addressing the AAAA’s annual Media Conference, you reminded delegates that three years prior you had kicked adland’s ass for its ability to react to technological change. Such a reprimand is now “obsolete”, … Read more

The Ultimate Goal of Living Debt Free

The goal of debt free living is attainable for people of all ages.  No matter what your income, no matter what level of debt you may have, with a little elbow grease and a huge commitment to change, you could be on your way to a debt free lifestyle in no time.  Of course anything … Read more