Marketing Advice as Consumer Saving Increases

35 years after the US personal savings rate peaked at 14.6%, the personal savings rate has recently settled in at 4% in May 2010 (after turning negative in 2005).  The Federal Reserve released data that showed credit card balances dropped .5 billion during April 2010, the 19th month in an unprecedented stretch of declining credit … Read more

An Open Letter to Procter & Gamble Global Cmo Jim Stengel?

Dear Mr Stengel, Recently you were reported as saying that “Honest, authentic” relationships based on trust are what consumers now seek.” Addressing the AAAA’s annual Media Conference, you reminded delegates that three years prior you had kicked adland’s ass for its ability to react to technological change. Such a reprimand is now “obsolete”, … Read more

Develop The Right Relationship With Money To Achieve Financial Freedom

I used to think that I had no alternative other than to spend my life trading time for money and trying not to lose it. Money felt like a scarce resource and there never seemed to be enough. I’ve since realized that this is because I had mistakenly linked the amount of money I could … Read more

How You Could Reach A Debt Free Lifestyle

Nowadays, while growing consumer debts have become a typical part of the way of life, many people dream of a time when they will be debt free but don’t know where to start. This article is full of debt free solutions to develop and maintain a debt-free lifestyle. 1. Change your thinking. You will need … Read more