Financial Resource

Many insurance agents think that image marketing will help build prospects and clients. Nothing could be further from the truth, image marketing does not work unless you have an unlimited budget and even then it is questionable.

Click here : Endless Lead Flow, to discover a lead generation program that will teach you how to get more annuity leads than you can possibly handle!

Image marketing is a major mistake because they provide no call to action, no reason to respond and no offer of benefits. Marketing must be specific and contain a hook. A hook is a reason to respond and a reason to take action. An example could be, the first 10 people who buy a case of Coca Cola get a free T-shirt. A reason to respond would be the gift, a result of a call to action.

Image marketing rarely asks prospects to take “action.” The result is a wasted marketing budget and wasted marketing efforts. Large corporations such as Coca Cola are motivated by name recognition and a directly specified ‘image for their brand. The insurance agent who focuses on Image building will fail from the simple concept that their brand does not represent and specific product. No direct sale will be realized from image marketing.

While image and your good name is important, marketing to it as an image will not result in increased sales and in attracting new prospects and clients. Your image will keep your prospects with you once they understand your abilities and your available services.

Marketing plans should ask for a specific action, such as a reply card for information etc. Image building is important but for the annuity salesperson, it is done with relationship building at the prospect and client level. The image built will be rewarded with loyalty and referrals.

Are you struggling to generate enough annuity leads for your business? Do you want to Solve The Annuity Lead Problem Forever? Do you want to discover a proven annuity lead generation system that has worked for 1000’s of annuity agents worldwide? If yes, then you need to download a copy of Bill Broich’s Endless Lead Flow Program!

Click here ==> Endless Annuity Lead Flow, to read more about this great lead generation program.

Tags: action, action image, agent, annuit, annuity, available services, bill broich, card, click, client, Coca, Copy, Download, Forever, free t shirt, generation, generation program, hook, image, image building, image marketing, increased sales, information, insurance agent, insurance agents, large corporations, Lead, Learn, level, loyalty, market, marketing, marketing budget, marketing efforts, marketing plans, money, money market, Nothing, prospects, reason, recognition, reply card, Sale, salesperson, services marketing, shell business integrity, shirt, Solve, waste, waste of money, worldwide