One of the basic components of marketing is simply “the message.” It can take the form of an advertisement, direct mail, an email, a news release or a blogger outreach attempt. In the big scheme of business, that message is a company or product’s brand. While there are many definitions of brand, let’s look at … Read more
Can you make good gains in stock and mutual funds? Well the facts suggest you cant and the risk reward is against you. If you do then you don’t make much. Mutual funds simply are a bad investment and with soaring oil prices choking economic growth the near term future is bleak. Let’s look at … Read more
The Conference Board’s index of Consumer Confidence improved to 49.5% from a extensively upwardly revised level of 48.7 in October. Originally, the October level was at 47.5%. Consensus expectations were for the consumer confidence level to actually fall to 47.5%. The index saw a big enhancement from dismal levels during the spring, but since May … Read more
Often investors get caught by marketing like anyone else and become absolutely in love with a brand. Case in point is that they’ll take lower returns from a large, name brand fund over the higher returns of a lesser known, small fund. To be fair, the large name brand funds may have earned that brand … Read more
Do you know what a forex calendar or economic calendar can do for you? And are you using it to the full potential in your forex trading? The economic calendar can be found at some of the forex websites, an example will be Forex Factory. It will help forex traders and investors about the upcoming … Read more