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Increasing Consumer Confidence

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The Conference Board’s index of Consumer Confidence improved to 49.5% from a extensively upwardly revised level of 48.7 in October. Originally, the October level was at 47.5%. Consensus expectations were for the consumer confidence level to actually fall to 47.5%. The index saw a big enhancement from dismal levels during the spring, but since May … Read more

The Conscientious Consumer – Who They are and How to Connect With Them

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Consumer behavior is shifting and dictating change in the consumer products market through a new set of preferences. This, combined with the impact of technology on the way people buy, is creating a huge opportunity for companies able to identify and meet the needs of these new “Conscientious Consumers.” This article will outline a few … Read more