brand awareness

Consumer PR on the Up As Recession Deepens

by

With the current downturn in the country’s economy impacting on every type of industry the importance of sustaining or engaging in new innovative public relations campaigns is benefiting the PR business, as companies move to emphasis that their business is thriving to the general public. Whilst many companies are making cut-backs in every sector of their … Read more

Consumer marketing using time and effort

by

E-newsletter, social media, affiliate, search engine marketing. All can be utilized by an expert marketer. But how do you implement marketing campaigns effectively? Sparxoo’s team spoke with an expert marketer and co-author of Stopwatch Marketing to learn how time and effort factor into consumer buying behaviors and how marketers can maximize sales and brand awareness. … Read more