The Case For Annuities – Why They Are So Important

Written by admin on May 17th, 2011

Fear and concern over yields with safe secure money should be at the forefront for any retiree or person with limited resources. Especially if maintaining a current lifestyle is important and the goal.

Click on this link ==> Endless Lead Flow Review, to discover a lead generation system that will teach you how to get more annuity leads than you can possibly handle!

In an era of money market funds yielding next to nothing, fear of inflation, and concern regarding out of control government spending concern over where to keep important money becomes an even more difficult question. The natural move for most planners working with our target market would be to the bond market.

Bonds provide income and safety…or do they?

Take a look at history before you jump on the bond bandwagon.
Let’s start with our most trusted and secure investment, US Treasuries. At today’s interest rates, a 30 year bond earning 4%. If bond rates increase 1% over the life of the bond, the value is reduced by 25%. If the bond is held to maturity the full value would be paid, but what if it is needed for income, emergencies, or for heirs prior to the 30 year time period?

History shows what can happen. In January of 1980, buying a newly issued 10-year U.S. Treasury note in the fall of 1979 would have been a smart decision because the annual yield was 9.00% But by the end of 1980, that bond would have been a disaster (on paper) because yields on new bonds ended that year at 12.00 percent. The value of that US Treasury would have been reduced by 25% if liquidated. Thirty-year bonds followed a similar pattern. A newly issued 30-year Treasuries bought in January 1980 and sold in December 1980 would have lost 25 percent of your principal.

Bond prices and yields move in opposite directions. If investors begin demanding a higher rate of return on newly issued bonds, the prices on existing ones almost automatically decline to match the new expected yields.

Recently, the Federal Reserve said it would stop buying mortgage-backed securities and leave it to the free market to solve the issue. The Federal Reserve currently holds more than trillion worth of these assets.

Any change in interest rates for the mortgage backed securities would put huge pressure on the debt market in terms of yields. Currently owned bonds will suffer a drop in value almost overnight meaning a bond holder’s value would diminish. They would in fact continue to earn the same interest rate but when the value of their holding is noticed, they would be resilient in selling at a loss which would mean holding a diminished asset until maturity. That maturity period could be as long as 30 years.

What happens to a 4% US Treasury when inflation occurs? What happens when bank CDs are at 5% or 6%? What happens when gas is again above a gallon? Inflation is the evil side of retirement and bond holders will suffer more.

People seeking bonds because they think they are reducing the risk in their portfolio, and that can be generally true but in times of general interest rate movement bonds could be a disaster. One would think that 4% interest rates for US Treasuries is not going to be the norm as this government struggles with continued large deficit funding. A simple movement in any one of several markets (foreign exchange as an example) could cause the interest rates on new issue of US Treasuries to pay a higher interest rate, means trouble ahead for current bond holders.

The search for higher yields, is moving to longer hold options and is now (last 3 years) accustomed to generally lower interest rates. The idea of US Treasuries paying 4% is so attractive that the downside is not their focus. In fact many in our target market are not completely aware of the diminished value if a need for liquidation occur.

Just assume a 70 year old buying a 30 year US Treasury at 4% (current rate is about 3.8%) for yield, safety and security reasons. If their life in interrupted for any reason such as sickness, need for money or death, what is the liquidated market value of that Treasury then? The value is based on current market conditions in the secondary marketplace, what if interest rates are %5? 6%? The value of the asset could be diminished by a very large amount. If you think inflation will not occur within the next 30 years then a US Treasury might be the best choice….but look at history.
In no 30 year time period (from 1790 to present) in US history has there NOT been an inflationary time period. Not even the depression!

Inflation is part of our culture and part of our economic history.
The Federal Reserve has flooded the economy with money; this has not yet shown up in high price inflation. But as the global economy improves, the velocity of money in circulation is likely to rise, resulting in more visible inflation. That inflation, in turn, drives investors to demand and seek higher yields and returns.

Planners who are clued into this scenario would obviously suggest to their clients a mix of 20% bonds and 80% stocks, but risk is still on the table. I think it is important to question why a planner is considering a suggestion of a mix of stocks and bonds for this market.

To me the answer is simple, it is what they do! They sell stocks and bonds!
If ever there was a time for Equity Linked Indexed Annuities it is now. These products are guaranteed, their crediting rates are tied to outside markets which will replicate inflation, their value will not be diminished, they are NOT 30 year commitments and at anytime they can convert to income. In the event of illness, the funds are available. In the event of emergencies, the funds are available. In the event of death, the full value of the asset is available.

Think safety, think security, think Equity Linked Indexed Annuities.

Are you struggling to generate enough annuity leads for your business? Do you want to Solve The Annuity Lead Problem Forever? Do you want to discover a proven annuity lead generation system that has worked for thousands of annuity agents all over the world? If yes, then you need to download a copy of Bill Broich’s Endless Lead Flow Program!

Click on this link ==> Endless Annuity Lead Flow, to read more about this great lead generation system.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply