CULTURAL & ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR Introduction Everybody in this world is a consumer. Everyday of our life we are buying and consuming an incredible variety of goods and services. However, we all ...
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Written by admin on April 20th, 2011
Written by admin on April 15th, 2011
Introduction Consumer behaviour is engaged of all human behaviour that in making purchase decisions. However, consumer behaviour relates to an individual while consumption behaviour relates to the behaviour of the aggregate of individuals. ...
