Financial Resource

used that is comparable with both pollution levels and charitable giving, for example? These are just some issues that need to be resolved if the triple bottom line is to be fully considered as the answer to the problem of making markets listen.

According to Murray et al. (2006) the financial markets simply do not care about the current social issues and according to Frankental (2001) companies will only care about the social issues when the markets care about social issues. It is a problem that has been discussed researched and debated for years. A solution needs to be found to correct this in order to affect change in society. Ideas have been proposed to make the markets aware of the social issues and not just the financial, the triple bottom line being our example, but they aren’t perfect and still have a considerable way to come before being considered viable solutions. A lot more needs to be done.

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