Yellow Pages, Internet Ads, And More – Why Your Small Business Must Advertise
Written by admin on December 5th, 2010Your small business is in trouble. Why is it in trouble? It is in trouble because you are not advertising. How do you fix this? You start advertising…yesterday. Advertising does not have to be overwhelming. It can be as simple as listing your company in the Yellow Pages. You can advertise on the side of city buses, cabs, or even on park benches. To advertise globally, you can even use led display signs.
Without advertising your business will flounder and die…quickly. Businesses need revenue coming in to stay afloat. Revenue is generated by customers who come to you needing the products and or services your company provides. Those customers will come to you because they know you provide those products and or services. How do they know that you are capable of providing what they need? They will know that because you have advertised.
Maybe they looked up what they needed in the Yellow Pages and saw your name. If they were to look for what they needed, but you had decided not to be listed in the Yellow Pages then you just lost revenue to some other business that decided that they wanted revenue and so chose to be listed.
Wow! Look at that! Someone was just on Facebook and saw an ad for the rival to your business and clicked on it. Your rival just made money that could have been yours if your ad was on Facebook.
Your competition is taking your revenue because they are advertising and you are not. Why are you not advertising? Do you want your business to go under? Of course you don’t. You would not have put the time and effort into even starting it if you wanted it to die a quick and painless death.
Advertising is probably the single most important thing you can do to keep your business alive. It is also one of the simplest things you can do. There are so many options for advertising. From business cards, flyers and mailers to Internet ads, and even blimps and airplane streamers, there are countless ways to advertise for their programmable led signs.
Everyone knows that to make money you need to spend money. So, when looking at your budget and deciding what to spend on things like advertising, do not think of it as an expenditure, think of it as an investment. It is an investment in the future of your company. When advertising is thought of that way, then it becomes not so much of a cost, but more of an asset.
Advertising is a tool that when used wisely can protect your company from losing revenue. It is an implement that can improve your revenue and grow your client base. In short, it can keep your small business from going the way of so many small businesses that don’t even last a year. Do not let your business die for a lack of it. Invest in your company’s future today.
