Business Startup Key to Success #3: Financial Management

Of the three keys to business success, financial management is often the most feared among entrepreneurs. Even if you don’t consider yourself a “numbers person,” keep in mind that the down and dirty reality of running a business is in the numbers. If the business isn’t profitable, it won’t last long. Managing finances the right … Read more

It Really all Boils Down to Money

As giant corporations spin off their operations in favor of outsourcing, the unemployed lines get longer. In this millennium a young person with a working life of 50 years has almost no chance of staying with one company or climbing any career ladder. Smart ones are taking responsibility for their own futures by studying global … Read more

Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them

Smooth Out Customer Choice Points Developing a trusting customer relationship is a process. And sales seldom happen without trust. A relationship builds as a sequence of steps follow one another. Whether contact occurs in a single encounter or over time, each step is riddled with choices. As the sales process goes along, customers have … Read more