New Zealand is ranked #10 on the list of countries with the highest internet usage (iternetworldstats.com) with 85.4% of our population now using the net. In the year 2000, this was only 22.2%. That’s a 385% Increase in the last 10 years! There are two main reasons that websites and the internet is now the … Read more
First was the telephone. Once Alexander Graham Bell got it working, it spread like the southern kudzu vine. In less than two years after the first “Watson, come here I need you” conversation, there were enough telephones for a “central office” and someone to connect and disconnect the callers (1878). The fastest growing of … Read more
For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you werenât listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if anyone is really looking at it anymore. As far back as 2005 the … Read more
Copyright 2005 Off the Page A Yellow Page Ad Says You’re “Open for Business” Most small businesses that have a storefront or provide a service are committed to a Yellow Page directory ad. It was a safe bet, since buyers went to the directory when they were ready to buy. Every year owners renew their … Read more
Your small business is in trouble. Why is it in trouble? It is in trouble because you are not advertising. How do you fix this? You start advertising…yesterday. Advertising does not have to be overwhelming. It can be as simple as listing your company in the Yellow Pages. You can advertise on the side of … Read more